Baseem Mayala, the creative director and concept developer at InterTech, has more than 28 years of experience in conceptualizing, envisioning, and directing interactive multimedia and audiovisual productions. With his major in film direction and screenwriting from Amsterdam University of Art, Baseem applies his knowledge of storytelling to every project. In 2014, Baseem shifted his career focus to developing content for the new emerging and interactive audiovisual technologies such as virtual, augmented, and mixed reality.